Discussions on Amazon's support
to Indic languages' ebooks requires some clarity from my side. The points
discussed mainly are Hardware
compatibility , Policy Decisions and Market Potential ( perceived).
Please see below each point and
my conversation with Amazon for better clarity.
Hardware issues:
When I published the book the
title was 7.83 ஹெர்ட்ஸ் ; sub
title 7.83Hz and description was totally in Tamil. Then around 18th March, the communication
started.
Please read the following
conversation with Amazon.
The first mail from their
customer service said,
You've submitted your book in a
language that isn't yet supported and we have had to block it from
sale"
For this , I had responded on 20th March
It is Tamil language and I have thoroughly tested the book in Kindle
instruments, Kindle app for mac and kindle app for PC. It renders well and only
after confirmation and gaining confidence it is put up for sale. People who
downloaded it could read without problem.". I have friends who have read in Kindle old version instruments to prove this. Please
check Venkatasubramanian Ramamurthy's post. https://www.facebook.com/mannairvs/posts/10152072814737545?stream_ref=10
I changed the title to 7.83 Hertz
and the description in English. If this had been the reason, it should have
fixed it . But I got a reply that said,
" I checked your book and
noticed that you wrote the book description in English, selected the book's
language as English and the title was also in English. This is the reason why
it passed the review process when you firstly published it on our website"
I replied with an explanation
" I had given the title in
Tamil 7.83 ஹெர்ட்ஸ் and the
sub title as 7.83 Hz for easy search. The description was totally in Tamil. The
language selection was not allowing Tamil and hence I choose English. It was
not to mis lead any buyer. Whoever bought the book are aware that this is in
Tamil."
I got a reply for this yesterday
as,
" Although you're able to
view the content in Tamil language in your Kindle or Kindle application, it is
not applicable to all the Kindle or Kindle applications."
I have mentioned this in my
blog.. Do they mean to say, they would make "all the older instruments/
apps " compatible with Tamil, once they approve this language? Is there a
backwards compatibility? I have not heard of this happening. The statement " all the
Kindle, All the Kindle applications" is not a justification. Even if they
do, it is going to be " Not applicable to All the Kindle or Kindle
application". So what is the fuss?
Please note, they have not said
it was hardware/ software issue. They simply do not support. No explanation
given. It is all our assumptions that Kindle old / Kindle new do not support
and that is why Amazon is reluctant.
Policy issue;
They consistently maintained ,
"our Kindle Content Quality
team ran a review on this book and found it was published in a non-supported
language, so they decided to remove it from our website until it is published
in the language you selected." and
" If the language in the
content of the book doesn't match the language advertised on our website, this
is misleading to our customers which may result in a bad reading experience.
We will be able to reactivate the
sales of your book until it is published in English or another supported
language."
Where is the question of
misleading the clients? I have checked , convinced my self in Kindle reader,
Kindle for Ipad, Kindle for PC ( what else do they have? ). If it is their
policy not to allow un-supported
language, how do they have other Tamil e
books on their site?
Indirectly, they force you to
publish in a language they support. They are even willing to advise and guide
you to a list of translators , albeit with a caveat that they do not endorse
any one of them.
For this I wrote,
"My book will be in Tamil
and am not translating because KDP is not supporting it. When I am ready for
English, I may consider KDP too for publishing." and
"Thanks for the suggestion
for translation services. I would rather go for sites that are sensitive and
support my language. I encourage my
friends to look for options that are more friendly to local community
sensitivities. We may lose out in being in the market leader's site, but
atleast we would not be treated differently"
A policy of a seller cannot force me to publish in a language of
his preference. Sorry.
Conflict in amazon's statement:
Quoting from above "
" . If this is true, how
some Tamil e - books got into their site with the meta data " Language -
Tamil" ?
On the same mail, they mention " If you
find any books published in a language we do not support, feel free to pop us a
mail with the ASIN, so that we'll investigate.".
If they are clear about the
policy, how come they do not know Tamil e books are there in their site ?
Do they have different standards
for PDF versions and .mobi versions? It is not clear from their site.
Amazon has an impeccable record of making things very clear to the users. It is not an oversight or a technical
glitch.
From the above statements, it
looks like it is their policy not to support except a few languages. So, it
is their business decision not to support Indic language as of now.
Market potential hypothesis
Lower market opportunity of Indic language e-book is cited as the
reason for not supporting these languages by a few of us. Amazon has never said
this overtly or intrinsically. It does not seem to be the reason as
1. They support languages ( like
Basque, Nordic scripts) that are not very vibrant like English, French, German,
Spanish or Portuguese. The convenience of having Latin based scripts could be a
reason for de-facto support. But it is not out of business perspective.
Compared to that Malay, Chinese (
Mandarin and Cantonese) would be a huge
opportunity. If complex scripts like Indic languages are an issue, the older
Kindle would not support the old Tamil script ( who gave that script to them?
!). The Paperwhite supports modern Tamil script and so is Kindle Fire.
2. India is a huge mobile
consumer market . Reading habit is less compared to Western countries, but , it
could be a good market to Kindle Singles as well. Who said , books are to be
voluminous to read? Indic language support was made available in Nokia after
much criticism. Samsung was smart to catch on. It does not make sense for
Amazon to remain Latin obsessed in this country.
3. Kindle is not aggressively
sold here unlike in US. I had explained
in my reply to Anton Prakash. Basic kindle is USD 69 in USA and the same
is available for Rs 5999 in India ( almost 99 USD?). It is not aggressive
pricing strategy.
They sold till yesterday, their
old generation Paperwhite for Rs 7999 while the new generation is available at
the same price in US. It was just a dumping act. Not an intelligent market
tactic. They got more brickbats on their comments and review. Now, you would
see only their NEW paperwhite for sale! Some damage control act ( or they simply
exhausted the old stock).
By looking at their pricing,
positioning or support strategy , it is clear that they are NOT interested in a
market that is in nascent stage. May be they are not Farmers type - to sow,
water, grow the crop ; but, Hunter types - attack and devour by force when the
meal is available.
My observation : Tamil as
a language is NOT supported officially ( any Indic language) as of now in
Amazon. It is their policy as of
now. If there are Tamil books in their
site, they are, by let ups which they want to fix.
It is a business decision taken
at the high levels. It is not a hardware issue or a market potential analysis.
I do not bother if they do not
support Zwahili for Indian user . Having
an office in India, and in Chennai, a policy of not supporting Tamil or
any Indic language is an abberation in their policy. This needs to be corrected
, now.