Friday, February 05, 2010

W(hy)ah Taj?

W(hy)ah Taj?
I  love Taj. It is an ineffable beauty. No one can deny that. But, hold on... We have something beautiful too.
Incredible India is a campaign that is surfeit with Taj photos - camels on dry Yamuna patch to some Rajasthani guys with big bright colored /pagdis and bigger moustaches. Does India start and end in Delhi airport- with a car ride to Agra?
What about the Big Temple of Thanjavur or the glorious Puri/ elegant North East or the meandering beaches of Kerala/ Konkan coast? Delhi decides what one should have as an image of India. That is dangerous.
in Air India flights(which I seldom take), the screen starts with .... you guessed it, the Taj. That too some lady posing for a family photo. Can't AirIndia afford a decent professional photography?
This type of stereocasting a nation would make the other deserving states think differently. Already the UP/Bihar resentment is on the rising. It is not for just political gains the shoutings are heard.
I hope to see India in it's own diversified glory. Even shah jehan would be sick of watching the Taj by Govt ads. Really Incredible India and an equally incredible Indian Government!

1 comment :

shawn trelly said...

Interesting post!
Undoubtedly, everyone loves Taj. It is one of the best tourist attractions in India.
So in in Air India flights (which you seldom take), the screen starts with.Taj.
You are the lucky one.